Robert Szafarowicz

The gold watch gift is dead. 🪦 Seriously. If you give someone a clock for staying at your company for 20 years, you aren't rewarding them. You're reminding them how much time they've lost. The workplace has changed completely in the last five years, but for some reason, recognition is still stuck in 90's. We're still doing the "Annual Gala" and "Employee of the Month" plaques that hang in a hallway nobody walks down anymore. If you are an event planner or an HR director, you feel this shift....

In the world of B2B sales, "loyalty" is often bought with a discount or a price reduction. While those tactics might secure a renewal, they rarely build a relationship 😔. If you want to turn a client into a champion or a channel partner into a powerhouse, you need to move beyond the transactional. You need to get emotional 🥰. Implementing a physical customer loyalty awards program  is one of the most underutilized strategies in the modern marketing playbook. It shifts the conversation from...

You're an event planner or a marketing director. Your brain is juggling 50 things at once. The venue. The catering. The A/V. The keynote speaker's ridiculous rider. And then... someone in accounting emails you: "Hey, did we order the awards for the gala?" It's the "oh crap" moment. Awards are always the last thing on the list. It's this tiny, annoying task that has a ridiculously high chance of blowing up in your face. A typo on the CEO's name. The wrong logo. Or worse, they simply don't show...